Wellness Brand Website Redesign

What the Client Needed

The brief looked simple on paper but was trickier in practice. The client's existing site already had a lot going on one-on-one sessions, group programs, hypnotherapy, a YouTube channel, a podcast, testimonials — but none of it felt like it belonged to the same brand. Pages were inconsistent, the visual style was scattered, and it was hard to tell at a glance what the site was even offering. She wanted something that felt more polished, more premium, and more spiritually aligned, without losing any of that existing content.

How I Approached It

Instead of sending over a moodboard or a couple of static comps, I built a full homepage and published it live, so it could be reviewed the way an actual visitor would experience it scrolling, clicking, on a real screen. I kept the celestial visual language the brand had already leaned into, but gave it room to breathe: a clearer hierarchy, a warmer gold-on-indigo palette, and consistent spacing between sections that previously felt crowded.

The bigger job was structure. I reorganized the page around a simple story — who she is, how the healing work is done, and how someone actually books a session and let the videos, podcast, and testimonials support that story instead of competing with it for attention.